The site is conveniently located within the heart of the Parramatta CBD adjacent the Riverfront Precinct. The development will be a key part of unlocking access constraints on and around Philip Lane and will not only provide major public benefits in its own right but also assist in the achievement of complimentary developments on other nearby sites in the heart of Parramatta. The development will activate the public domain, revitalise eat street and deliver the Phillip Street entertainment precinct by providing a mix of retail uses at ground level, high-quality public spaces and laneway, pedestrian access links. Further, future residents and hotel patrons will contribute significantly to the local economy and act as a catalyst for delivering a thriving night time economy.

Mecone has been involved in a number of urban planning services, which have included:

• Preparing a planning proposal to allow for increased height and density on the site;
• Preparing draft Local Environmental Plan and Development Control Plans site specific controls for the site;
• Assisting with the preparation of a Voluntary Planning Agreement;
• Liaison with Council and Department of Planning and Environment to progress the rezoning
• Management of competitive design process; and
• Prepared the Statement of Environmental Effects and managing the approval process of the Development Application through Council